Have you seen letters N and W? They are inside the circle.
But aside from these letters, you can also see the compass pointing to northwest, another reference to the brandname. Look again...
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What have you seen? Focus at the center. There you can see two persons sharing a piece of Tostito chip with a bowl of salsa. It conveys an idea of people connecting with each other.
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Elefont has only letter "e" logo. This actually looks so simple; but try to look at it more closely and you will see a part of an elephant's trunk in its negative space.
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Every letter in this logo is formed number 8. This is simple yet memorable. |
At first glance, you will only notice letter F and the red stripes in the logo.
But if you look closely in the negative space between them, you can see number 1.
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This logo does not only contains letters B and R,
but also include 31 (in color pink), reference to the 31 flavors.
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This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whale's tail in blue. |