Designed by Professor Vaughan Pratt of the Stanford University, the Sun logo is one of the most famous ambigrams in the world. In it, you can read the brand name whether in vertical or horizontal direction.
Have you seen letters N and W? They are inside the circle.
But aside from these letters, you can also see the compass pointing to northwest, another reference to the brandname. Look again...
The logo is a green tree. But it isn't just a mere tree. Looking at its crown, you will notice that it resembles a brain. It symbolizes the intellectual capabilities of the firm's staff and to underscore their company's name.
What have you seen? Focus at the center. There you can see two persons sharing a piece of Tostito chip with a bowl of salsa. It conveys an idea of people connecting with each other.
Elefont has only letter "e" logo. This actually looks so simple; but try to look at it more closely and you will see a part of an elephant's trunk in its negative space.
The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin. That is why, as you can see, their logo also looks like a baseball glove. But actually they are letters M and B, the initials of the team's name.
Toblerone is a chocolate-company from Bern, Switzerland . Bern is sometimes called The City Of Bears . They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.
Every letter in this logo is formed number 8. This is simple yet memorable.
At first glance, you will only notice letter F and the red stripes in the logo.
But if you look closely in the negative space between them, you can see number 1.
It's the logo of Carrefour, one of the biggest European retailers and also the French for "crossroads". No wonder why in this logo, there are two arrows in opposite directions and the letter C between them.
This logo does not only contains letters B and R,
but also include 31 (in color pink), reference to the 31 flavors.
Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing. The company is actually a part of Quiksilver (right). The Roxy logo (left) is made of two Quiksilver logos that form a heart.
|This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whale's tail in blue.|